Burebrot, Bauernbrot, Pain paysan or Pane del nonno (English: Farmers' bread) is a bread made in Switzerland. "Bauernbrot" is also made in Germany. Unlike most other breads, which are mainly composed of flour, yeast and water, theBurebrot also contains milk.
Proof that I didn't make this up (and quite frankly, why would I want to?):
Now that we are all up to speed with the concept of paysan bread, I can start talking about Euphorium and my lunch.
The Euphorium Bakery was an artisan bakery chain in London specialising in bread and cake products. Everything seemed to be going fine, with a central bakery supplying seemingly unheard of and possibly even made-up types of breads to a small number of shops around the capital. That all changed when Tesco 'invested' in them, which apparently included installing a Tesco employee as CEO and then rolling out the Euphorium brand in their stores under the impression of an independent brand. There seems to be some confusion on the interwebs over whether Emphorium will totally replace the standard bakery section in all Tesco stores but this only started to become clearer to me the more I investigated after I walked into Tesco in Watford for some lunch. I even asked the staff behind the counter if Euphorium was part of Tesco but they seemed very uncomfortable to confirm or deny the question at hand.
So, on first impressions Euphorium seem to be going for the Pret vibe with the colour scheme and text based signs. However, on closer inspection things start to unravel:
Have you got any idea what that actually means? According to the Human Rights Act 1998, I have the right to life, the right to liberty and the right to a free trial but I'm afraid that I am yet to be convinced that the right to be confused by obscure and pointless marketing is one for which I will launch an angry assault on Downing Street to protect.
Instead, I'll stick with my crayfish sandwich thanks very much, and I'm sure you are all chomping at the bit to know what this tasted like. Well, I can tell you that it was... OK. The paysan bread was dense and a bit like a wholemeal sourdough and without anything else to compare it to, I can only really tell you that it wasn't as nice as a non-wholemeal sourdough. However, I think that was probably due to the fact that it has been sat in a chiller cabinet for however long and was way too cold. The crayfish and rocket were pretty good but the Rose Marie sauce was strong and seriously sweet, too sweet for the rocket to withstand which was a real shame.
I accompanied this with a bottle of Breckland Orchard's Dandelion and Burdock, which I have to say was bloody lovely.
Was it too sweet considering the sugary sauce drenching the crayfish and rocket? Yes, of course but it's a unique taste hits all my buttons and this version is tippy top. It aint cheap at £2.20 per bottle but if you see it, buy it and re-live the processed sugar rush of your youth.
So remember, the next time you go into Tesco, grab a bottle of Breckland, demand your loaf of paysan and refuse to to leave until you get them.
www.brecklandorchard.co.uk
www.euphoriumbakery.com
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