Cadbury and Kraft, the results are in

When I first heard of the Kraft purchase of Cadbury, I, like many, bemoaned the Americanisation of this nations only homegrown confectionary business. Mrs. P. and I visited Cadbury World a few years ago and while the sit-in ride bit was all a little crap, the history of Bournville and the rest of the factory tour was fantastic. It was great to see and celebrate a truly Great British business (albeit one that is dependent on making it's customers fatter).

I should declare a conflict of interests at this point. Mrs. P. is a fully paid up member Cadbury Dairy Milk appreciation society*. So our household does have a certain amount of emotional investment in the future of Dairy Milk. So, it was with great trepidation and real scepticism that I read the news and spent sleepless nights** worrying about some nasty, artificial, chemical unpleasantness coursing through the Cadbury lifeline. 

So it is some 3 years later, that Mrs. P. has brought home the first fruits of the brand mash-up. A Dairy Milk shell filled with a Oreo 'style' filling, that promises much and hints at a future that can either burn in an e-number fuelled plane crash, or rise from the candyfloss clouds like a phoenix of pure ganache.

You may ask what our verdict is? What did we think of the combination? The milk chocolate, the white creme 'flavoured' type filling and the signature biscuit pieces. Well, as the connoisseur of such things, I'll let the words of Mrs. P. speak for us both:

'Mmffph, mffrrggmp, gimmiemoremmmmhhhp, sssnmmmm.'

After I managed to wrestle the three squares left in the packet out of her suddenly vice like grip, I asked her opinion. Needless to say, she is a fan. I popped the remaining confection and I have to say that I agree entirely. The standard coating hasn't been touched I'm relieved to report and the Oreo filling is really tasty. The combination tastes great and makes me wonder why Kraft haven't thought to make a chocolate coated version of the original.

Looking at the other brands in Krafts portfolio, with the exception of Toblerone, I'm not sure what other duets they may decide to dream up. I hope this one sticks around however, because I'm not sure how Mrs. P. would be able to go more than a couple of monthly shops without picking up a bar.

*I expect there actually is one of these so for the sake of full disclosure I should say that again, not really. However, she does really, really, really, really, really like it. A lot.

** Not really.